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Re: Web site download ad misleading

From: Kevin Grover <kevin_at_kevingrover.net>
Date: Sun, 7 Sep 2008 14:25:29 -0700

On Sun, Sep 7, 2008 at 12:35 AM, Stefan Küng <tortoisesvn_at_gmail.com> wrote:

> Simon Large wrote:
> > 2008/9/5 Stefan Küng <tortoisesvn_at_gmail.com>:
> >> On Fri, Sep 5, 2008 at 18:08, Michel Donais <michel_at_ludia.com> wrote:
> >>> Good day, here is the page I am confronted to while trying to download
> >>> TortoiseSVN.
> >>>
> >>> There is a similar ad down below.
> >>>
> >>> You will agree it's highly misleading. I would suggest you control the
> type
> >>> of advertisement you got in your web page, as it can cause spurious
> clicks
> >>> from users that legitimately want your software.
> >> I don't see those ads. Google places the ads depending on the country
> >> you're accessing the page from, so the ads you see are different from
> >> the ones I see.
> >> That also means I can't just block certain ads because I simply can't
> >> see all possible ads myself.
> >
> > I see the same ad, but next week it could be different. But as most
> > ads are trying to sell something, including downloadable products, I
> > think the download page should be ad free. Or is there a way to
> > restrict it to text-only ads, in the right column. I don't much like
> > the ads anyway, but the only really bad ones are those with a big
> > graphic 'Download' button right at the top of our download page.
> > Keeping them as text only and in a separate column would work for me.
> The ads pay for the server hosting and occasionally for a pizza.
> Removing them from the most visited page would be the worst business
> decision ever.
> I'm sure the issue will resolve itself in time: the advertisers who
> design their ads have to know that their ads are bad and don't convert
> into real business if they keep them that way.
> Also, from the screenshots I got I can't really see it: I don't think
> they're that misleading - it's very clear that these are ads. Only users
> who don't read the download page could get confused, and if they don't

I disagree. So many other download pages have some type of 'Download'
button that I can easily see users clicking the ad by accident. Perhaps
that's good for the advertisers (and your revenue in the short term), but
overall it will give users (particularly casual or less savvy users) a bad
taste for the TSVN web site.

That could easily be solved by some CSS to wrap the Ads with a boarder to
make it more obvious that the download link is part of the ad. And/or you
could put some nice download button links for TSVN 32 and 64 versions at the
top of the page (probably above the links).

> read the page then they will have other problems: users who don't read
> the release notes and/or changelog, or the notice we sometimes put there
> could get into much more trouble than just getting to a wrong page.
> Stefan
> --
> ___
> oo // \\ "De Chelonian Mobile"
> (_,\/ \_/ \ TortoiseSVN
> \ \_/_\_/> The coolest Interface to (Sub)Version Control
> /_/ \_\ http://tortoisesvn.net
Received on 2008-09-07 23:25:45 CEST

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