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Re: Web site download ad misleading

From: Stefan Küng <tortoisesvn_at_gmail.com>
Date: Sun, 07 Sep 2008 09:35:50 +0200

Simon Large wrote:
> 2008/9/5 Stefan Küng <tortoisesvn_at_gmail.com>:
>> On Fri, Sep 5, 2008 at 18:08, Michel Donais <michel_at_ludia.com> wrote:
>>> Good day, here is the page I am confronted to while trying to download
>>> TortoiseSVN.
>>>
>>> There is a similar ad down below.
>>>
>>> You will agree it's highly misleading. I would suggest you control the type
>>> of advertisement you got in your web page, as it can cause spurious clicks
>>> from users that legitimately want your software.
>> I don't see those ads. Google places the ads depending on the country
>> you're accessing the page from, so the ads you see are different from
>> the ones I see.
>> That also means I can't just block certain ads because I simply can't
>> see all possible ads myself.
>
> I see the same ad, but next week it could be different. But as most
> ads are trying to sell something, including downloadable products, I
> think the download page should be ad free. Or is there a way to
> restrict it to text-only ads, in the right column. I don't much like
> the ads anyway, but the only really bad ones are those with a big
> graphic 'Download' button right at the top of our download page.
> Keeping them as text only and in a separate column would work for me.

The ads pay for the server hosting and occasionally for a pizza.
Removing them from the most visited page would be the worst business
decision ever.
I'm sure the issue will resolve itself in time: the advertisers who
design their ads have to know that their ads are bad and don't convert
into real business if they keep them that way.
Also, from the screenshots I got I can't really see it: I don't think
they're that misleading - it's very clear that these are ads. Only users
who don't read the download page could get confused, and if they don't
read the page then they will have other problems: users who don't read
the release notes and/or changelog, or the notice we sometimes put there
could get into much more trouble than just getting to a wrong page.

Stefan

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Received on 2008-09-07 09:36:19 CEST

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