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Re: Babylon toolbar

From: Dave Huang <khym_at_azeotrope.org>
Date: Fri, 13 Apr 2012 15:20:26 -0500

On 4/13/2012 1:40 PM, Andy Levy wrote:
> You're assuming that putting a border around the ads doesn't violate
> Google's AdSense terms of service. I honestly don't know if it does or
> not, just throwing it out there.
Well if it does, someone should say so. That question was asked (by
someone other than me) the last time this subject came up--something to
the effect of "why is there so much resistance to putting a border
around the ad; would that violate a contractual requirement?" but it was
met with silence.

As far as I can tell, putting a border around Adsense ads does *not*
violate the TOS--in fact, the Adsense control panel allows the publisher
(i.e., TSVN in this case) to enable a border. In fact,
says, "Publishers may not ask others to click their ads or use deceptive
implementation methods to obtain clicks." "In order to ensure a good
experience for users and advertisers, publishers participating in the
AdSense program may not: ...

Format ads so that they become indistinguishable from other content on
that page.
Format site content so that it is difficult to distinguish it from ads.
Place misleading labels above Google ad units. For instance, ads may be
labelled "Sponsored Links" or "Advertisements", but not "Favourite
Sites" or "Today's Top Offers"."

So, they do allow a border around the ad, and for the ads to be labelled
"Advertisements". This is what should be done.


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Received on 2012-04-13 22:21:02 CEST

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