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Re: 20th anniversary press?

From: Julian Foad <julianfoad_at_apache.org>
Date: Tue, 21 Jan 2020 12:07:57 +0000

Nathan Hartman wrote:
> Would someone who has a LinkedIn account be kind enough to post a very
> polite request for testimonials there?
>
> Also, would it be appropriate and acceptable to post this request to our
> own users@ list?

I say yes.

It was said recently (as well as long ago), on the Svn PMC's [1] private
mailing list, that a press release (PR) should be organized in private
so it makes a "splash" (a surprise) to maximize impact in the press. I
understand the intent behind that, from the marketing point of view, but
in this open community I place higher value on publicly involving
community members who are not members of the PMC. If that results in
lower "splash" value, that's fine: community over PR.

Still, while publicly soliciting testimonials (and any other ideas), we
can minimize the dilution effect by collecting them and drafting the
text in private: the press shouldn't be finding the whole thing is
previously published. Let's be open that that's what we're doing, and
endeavour to include any non-PMC-members who wish to be included. (If
someone wants to be included in that part, e.g. seeing the draft, please
say and we'll work to find a satisfactory way to include you.)

To that end, let's ask that contacts send their actual quotes to
private@ in the first place. Nathan is co-ordinating the drafting and
any privately solicited quotes there anyway, aren't you?

- Julian

[1] PMC: the project management committee, roughly equals "committers",
     https://www.apache.org/foundation/governance/pmcs
Received on 2020-01-21 13:08:00 CET

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