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How to get the message out (or: why there were only 6 people at the ApacheCon meetup)

From: Hyrum K. Wright <hyrum_wright_at_mail.utexas.edu>
Date: Sat, 6 Nov 2010 21:34:02 -0500

Last Thursday CollabNet sponsored a Subversion Meetup at ApacheCon in
Atlanta. The attendees were: Jack, Mike, me, Greg, Bob Jenkins and
one other fellow who was interested in deploying Subversion as a
ClearCase replacement. While it was a good chance to talk shop with
Mike and Greg, I'm kind of disappointed that there weren't any more
"investigators" present.

Upon further discussion, Mike and I came to the conclusion that an
event such as ApacheCon isn't the right venue for an evangelistic
meeting. In addition, holding events focused just on Subversion,
while useful (witness: elego's Subversion Day, WANdisco's Subversion
Live!, etc.), are mainly targeted at the folks who are already
committed to Subversion. People looking at switching probably aren't
going to go through the hassle to attend a single-topic event like
those.

One of the ideas we had was having meetup-type events in conjunction
with other conferences/events where the target audience already is
already there. In other words, taking the message to the people,
rather than requiring them to come to us.

My question: do we need to do this? Is there a niche that isn't being
filled by the various corporate sponsors, which we (as a Subversion
development community) are better served to do? Do people already
know "enough" about Subversion, such that we don't need to evangelize
anymore?

-Hyrum
Received on 2010-11-07 03:34:46 CET

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