Index: www/hacking.html
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--- www/hacking.html	(revision 32408)
+++ www/hacking.html	(working copy)
@@ -65,6 +65,7 @@
 <li><a href="#release-stabilization">Stabilizing and maintaining releases</a></li>
 <li><a href="#tarball-signing">Signing source distribution packages</a></li>
 <li><a href="#l10n">Localization (l10n)</a></li>
+<li><a href="#custom-releases">Creating a custom release</a></li>
 </ul>
 
 </div>
@@ -2962,6 +2963,24 @@
 >http://svn.collab.net/repos/svn/trunk/TRANSLATING</a> for more
 information about translating.</p>
 
+<div class="h2" id="custom-releases" title="custom-releases">
+<h2>Creating a custom release</h2>
+<p>It is preferred to use the patch process and have your changes accepted
+and applied to trunk to be released on the normal Subversion release schedule.
+However, if you feel that you need to make changes that would not be
+widely accepted by the Subversion developer community or need
+to provide earlier custom releases, you should follow some guidelines.</p>
+
+<p>First, make sure you follow the <a
+href="http://subversion.org/legal/trademark-policy.html">
+Subversion trademark policy</a>.  You will need to differentiate your release
+from the standard Subversion releases to reduce any potential confusion
+caused by your custom release.</p>
+
+<p>Second, consider creating a branch in the public subversion repository
+to track your changes and to potentially allow your custom changes to be
+merged into the normal Subversion functionality.</p>
+
 </div>
 
 </div>