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Google adwords and analytics

From: Ben Collins-Sussman <sussman_at_red-bean.com>
Date: 2007-06-20 18:49:25 CEST

Hi folks, there's no sense in discussing this in private, so I'm
posting to the public dev list.

Google is conducting an experiment, trying to help out open source
projects by giving them bits of free advertising. The Subversion
project received a $200 credit, and I just activated it. I wrote one
little text ad, and connected it to about 10 search phrases. If you
search for 'version control systems' (for example), you'll probably
see an ad that points to subversion.tigris.org. Woot. We'll see how
this goes for a few months, see if it helps our visibility in the
world. (We get all sorts of statistics back about how often our ads
show up in search results, and how often people click on them.)

In any case, if folks want to help me with writing better ads (the
format is restrictive, and thus a bit tricky), let me know. We can
start an off-list discussion. We can also discuss which search words
to bid on, and I can share results with you.

Also, since our ads are now driving traffic directly to our website, I
think it would be a great idea to add a google analytics 'bug' to our
front page. It's basically a tiny hunk (5 lines) of javascript which
we embed, and then we get to see how much traffic we're getting, what
countries (and websites) it comes from, and exactly which
search-keywords are sending people to us. Fitz and I have been using
the analytics bug on our own personal websites/blogs for a while, and
it's really great. But, given that this is a communal website for our
project, we should discuss and make sure people are ok with it...

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Received on Wed Jun 20 18:49:44 2007

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